5G Key To Mobile Marketing Evolution

5G technologies could bring a new era of instant engagement between brands and consumers, according to one industry expert. Ramsey Masri, CEO of mobile marketing platform OtherLevels, told Inside5G that 5G will greatly enhance what digital marketeers can do in terms of delivering location-specific, near-instant information to consumers. “with the role of 5G, the promise of real-time delivery of information to consumers will finally be possible” ‘If you believe what they were saying in Barcelona, the evolution of the mobile…

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5Qs on 5G: With Tekes’ 5thGear

Tekes, a publicly funded expert organisation for financing research, development and innovation in Finland, has recently set up 5thGear, a new funding programme for 5G. For the latest instalment of ‘5Qs on 5G’, ‘Inside5G’ spoke to the Programme Manager, Mika Klemettinen to find out what to expect of ‘5thGear’. What is the main purpose and focus of your involvement in 5G? At the beginning of 2015, Tekes launched 5thGear as one of three digitalisation related programs. It will run for five…

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5G Hits The Headlines

Predictably, following the 5G spiel at the Mobile World Congress last week, we have seen 5G content boom on the net with outlets such as TIME, the Wall Street Journal and the International Business Times trying to fill their readers in on what 5G is and what it can do. So what are the mainstream outlets saying? The journey They are keen to outline the journey which network communications has taken; from your brick phone, to the iPhone; from EDGE data network…

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5Qs on 5G: With 3GPP

Stemming all the way back from 1998 when it aimed to make a globally applicable 3G system based on GSM, the 3rd Generation Partnership Project (3GPP) has certainly overseen a lot of change in network technology. As the journey towards 5G picks up speed following the recent Mobile World Congress, ‘Inside5G’ spoke to 3GPP’s Marketing and Communications Officer Kevin Flynn to see how the project is looking towards the next-generation. What is the main purpose of your involvement in 5G?…

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5Qs on 5G: With Cobham Wireless

Following Cobham Wireless’ air interface demonstrations at Mobile World Congress, ‘Inside5G’ got in touch with Li-Ke Huang, Cobham Wireless’ Research and Technology Director. Li-Ke was happy to talk all things frequency, air interface and 5G in general to help clarify what the British company thinks about the next generation. What does 5G mean to you? “5G will be a dynamic and coherent technological framework” 5G promises higher data rates and multi-layer functionality, but presents huge challenges to all wireless engineering disciplines…

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Impressions of 5G at MWC Review: what do we know now we didn’t know before?

Mobile World Congress closed on Thursday with most attendees coming away with 5G etched on their brain. So how exactly has MWC contributed to our fuzzy knowledge of the next-generation? ‘Inside5G’ asks, and answers, the key 5G questions. But more importantly we ask, what do we know now that we didn’t before the event? When? Let’s start with the easy one (if we ignore “pre5G” and “5G enabling” technology launches in the interim). The wide consensus is that this will be…

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5Qs on 5G: With NGMN

Image Credit: Chinamobile ‘Inside5G’s ‘5Qs on 5G’ series is back and it comes courtesy of Philipp Deibert of NGMN, just after the association has released its much-discussed White Paper at the Mobile World Congress. So there’s no better time to catch up with the NGMN Alliance to find out exactly what they’re all about. What is the main purpose of your involvement in 5G? The NGMN Alliance is an industry organisation of leading world-wide Telecom Operators, Vendors and Research Institutes and…

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5GPPP and 4G Americas sign MoU for 5G development

5G-PPP and 4G Americas have signed a Memorandum of Understanding which outlines that the organisations will work together in an attempt to build a clearer road to 5G. Information on basic 5G system concepts and fitting spectrum frequencies will be shared as the two attempt to find common interests in order to prepare global standards which are suitable for both. “4G Americas looks forward to cooperation with 5G PPP on the 5G vision” ‘Planning for the future 5G connected society…

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Bell Labs President Rejects 5G Hype

Marcus Weldon, president of Alcatel-Lucent’s research arm Bell Labs has suggested the talk of 5G which is swarming this year’s Mobile World Congress is irrational and ‘ridiculous marketing.’ “it’s based on nothing. We like to say it’s about the digitisation of everything, people and machines” ‘We pride ourselves as being the most rational’, he said, speaking to Mobile World Live. ‘Everyone now expects the bar in 5G to be 5Gb/s, but it’s based on nothing. We like to say it’s…

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Huawei Say It’s Time To Discuss 5G NOW

Huawei’s deputy chairman and acting CEO Ken Hu has put pressure on the industry to push forward towards 5G in the wake of suggestions that it is too early to talk about the next-generation network. At Tuesday’s Mobile World Congress keynote, Qualcomm’s Steve Mollenkopf echoed the views of 5G cynics when he argued ‘we don’t need to make a huge technology jump when LTE is providing some of this already’ – but the Chinese company does not agree. “Everything we…

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